Are you tired of the old location-location-location real estate slogan? As far as the buyer is concerned, the old saying still rings true. But for agents, there’s a new tune to sing in order to generate more leads and close more sales: exposure-exposure-exposure!
You’ve probably been working hard on your exposure, but are you doing the smart things that actually attract leads?
1. Get Exposure — Your listings don’t have to be luxury mansions or designer houses to bring in scores of leads. You must know that a quality listing is as much about the presentation as it is about the house, so make sure you showcase it the right way: a good number of high quality, large photos, correct facts about the home with a good description, a list of major features and all that jazz.
Once you’re ready to go online, always make sure to put your listings in the right section of your agent website. Buyers search with a certain intent and will use the appropriate filters for their needs. Your website needs to serve your prospects well — that’s the one basic thing you need to know about getting on the exposure express.
2. Get More Exposure — Get your quality listings on the right consumer portals! One very good option is Point2 Homes. This international portal has just smashed a new traffic record of 3.43 million monthly visits in July. It has 18,000 listings browsed every hour and 137 million page views so far in 2016, which translates into a huge potential lead base.
And to make online spreading of your listings even easier, choose an online marketing solution which gives you access to listing syndication. Point2 offers its customers a network of 50+ consumer portals in the US and 24+ consumer portals in Canada. This means you only enter your listings once and you can distribute them to the largest online marketplaces.
3. Get Even More Exposure — Now that they’re in tip-top shape and on a great network of consumer portals, you need to make sure your listings stand out. Many portals offer advertising options, but Point2 Homes’ Featured Ads are a particularly great way to go. With Featured Ads, your listings show up on at the top of searches and are neatly highlighted. You can advertise your agent profile as well, and make prospects see you as the local expert. To get ads on Point2 Homes you’ll need one of the higher tier memberships. Ads are included in the Professional – $1,000 worth of ads per year, – and the Elite – $6,000 worth of ads per year.