Generating traffic to your website can seem difficult at times, especially when trying to attract the right audience. Today, 90% of people looking to buy a home use the internet as their first resource when they begin their search. Having your website show up in that initial search is crucial. Find out how the real estate pros attract their target audience to their website:
Understanding why search is important for your clients and for you is the first step.
Search is profitable. Search engine optimization (SEO) leads were linked to a 14% close rate, which was much higher than outbound leads (direct mail or print advertising) at 1.7% close rate. Search also beat social media by 300% as a driver of traffic to content sites. Search is also universal. Google reported that they have over 115 billion searches per month globally. Finding the correct search criteria is key as 75% of users say they never scroll past the first page.
Discover what is the right keyword search for you.
Keep your keyword phrases short, about 2-4 words. Include your location such as neighborhood, city and state. Also keywords should include key products or services like real estate, homes, rentals, or apartments. Add words that describe your content like beginner, how to, guide or steps. Lastly don’t forget to add any words you may believe to be common search words. Think back to when you last had to google something, what words did you type into your search?
Get to know your long tail keyword
Long tail keywords are three to four keyword phrases that are specific to what you are selling. The top 10,000 keywords make up 20% of searches while long tail keyword make up 70%. These long tail keywords link people who are interested in what you offer, quicker.
Discover your keyword and track them
Sit down and make a list of keywords that are related to you and your brand. Keep in mind questions clients typically ask you and try to answer them with your keywords or phrase. You can also use the google search bar to give you ideas on new words. With Google Trends you can monitor keywords over time and see how many times it has been searched. Also with Google Adwords you can track and gain insight on competition and traffic. Type in your URL to google and you’ll find suggestions related to your content. Data only applies to paid ad service, but this can still be useful for organic (free) search.