Whether you are a new real estate agent or an experienced one, it’s important to have and maintain a strong marketing strategy. Overlooking strategic selling points can happen, and hinder your chances of closing on a home. Here are five important real estate marketing strategies all agents should focus on.
Using Social Media
Posting on social media significantly helps you promote a listing. The best thing about using social media is that is demands engagement and attracts leads. Keeping up with the latest social media trends will help keep you ahead of the competition and drive in new leads.
Have A Target Group
While it is good to be a jack-of-all-trades and be able to help sell to luxury clients and new home buyers it can also be hindering. You have probably heard the phrase jack-of-all-trades master of none. Spreading yourself too much can lead to inefficient marketing. Instead, focus your marketing towards a specific group and become a pro answering those clients practical and financial questions.
Spend Time on Descriptions
The language you use to describe your listings will significantly entice home buyers or steer them away. The best way to approach descriptions is to put yourself in a homebuyers shoes and describe the amenities and other features they would like to hear about.
Having an email list of potential buyers in the area of your listing is a great marketing tool to take advantage of. Creating a call to action in an email and featuring your current listings can attract leads.
Having A Responsive Website
Let’s face it, most people search online today for their homes. Having a website is the first step in your marketing strategy. It’s equally important to have a website that can function easily on a desktop, tablet, and phone.